The Tides
Visual Brand Identity, Illustration-Based Logo & Collateral Asset Design
Diploma of Graphic Design / Class: Illustration / Distinction
As part of my DGD, with Illustration as an elective focus, The Tides, a conceptual restaurant branding venture, unfolded as an innovative project. The primary objective was to cultivate a distinctive hand-illustrated aesthetic, tailored to a chosen cuisine. This resulted in the creation of a diverse array of logos and illustrative assets, strategically designed for seamless integration into various business applications.
Brief
The Tides / Logo with Mascot
The Tides pays tribute to Canada's Maritimes by blending historical charm with modern comfort. Inspired by the resilience of an old fisherman, weathered by the sea, the mascot embodies the spirit of those who brought the day’s catch to the docks. A modern/industrial take on an old pub, The Tides provides a nostalgic ambiance. Nortical-themed branding assets contribute to a narrative of adventure and exploration. This dining experience is crafted to evoke a sense of home, featuring not only your fish and chips staple but also a selection of seafood-based dishes celebrating diverse flavours from the ocean. Here, guests can enjoy good food and cold drinks, immersing themselves in an atmosphere that captures the essence of coastal shores.
branding assests
The Tides / Use of Logo & Branding Assets
The Tides / Illustrative Branding Assets
The Tides / Restaurant Mural
The Tides / Use of Mascot for Social Media Asset (GIF)