grapemate

brand identity, packaging and development

Diploma of Graphic Design / Class: Form & Insight / High Distinction

As part of the DGD class 'Form & Insight', I undertook a challenging graphic design project with a focus on redefining packaging solutions within a chosen product category. Throughout this process, my approach prioritised innovation and sustainability, grounded in extensive research and practical testing to meet authentic consumer needs. The stages unfolded from initial concepts to the development of a dynamic 3D prototype.

brief

Introducing grapemate

The GrapeMate was created in response to the flaws of the traditional paper bag. It's a solution, not just a wine carrier. More than eco-friendly and durable, it merges practicality with striking design. Unlike paper bags that offer little to no protection, GrapeMate has gone further. With a sturdy handle and smart design that secures and simplifies carrying, it tackles safety and convenience. Blending sturdiness and lightweight ease ensures hassle-free wine transport, which is often overlooked. The GrapeMate is a bold statement that commands attention. GrapeMate's commitment extends beyond design; it makes a difference. Choosing GrapeMate signifies a responsible and respectful choice for our planet, undoubtedly turning heads.

socially-responsible design

The GrapeMate not only meets customer needs, it promotes social-responsibility. It is FSC certified, ensuring material is sourced from responsibly managed forests that meet global standards. GrapeMate’s commitment to sustainability is reflected in its recyclable and compostable design, which ultimately reduces waste and minimises environmental impact. GrapeMate can also be a single-use or reusable option, making it a practical and environmentally-conscious choice for the socially-responsible customer.